An innovative leader in fluorescence imaging, NOVADAQ needed strong hands behind its marketing on all fronts in order to hold its own alongside much larger players in the rapidly evolving medical technology industry.

Joining the organization at a critical point of expansion, I hit the ground running conceptualizing and producing every type of marketing material imaginable – a continuous tightrope walk between finding fresh, vibrant ways to highlight technological benefits and remaining FDA compliant down to the letter.